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How to Create an Event Content Marketing Strategy
How to Create an Event Content Marketing Strategy

At Smart Digital we work with event organisers, agencies, brand partners and exhibitors looking to produce a better level of content marketing for use within their communications strategy. In this infographic we have pulled together a guide to making the most of the potential of great content marketing within events. This covers:

  • The potential of great content
  • Statistics that point towards content marketing strategy as a growing trend in event success and ROI that improves year-on-year
  • Quick wins within content marketing strategy, across email, social media, web and more
  • Content KPIs and benchmarking your campaign for success
  • Content streams across all key verticals, including video, audio and written mediums
  • How to measure the content cycle across a pre-, during- and post-event campaign

How to create a content marketing strategy for your event Infographic

To find out more about a comprehensive content marketing strategy for your next event or exhibition contact tim.henderson@smart-digital.co.uk today.

video-content
The Power of Video Marketing for Events and Tradeshows

As the old adage goes, “content is king”. But if content is king, then it’s sharing its crown with video.

Video content has been one of the biggest driving forces behind inbound marketing for 2015, with a recent report finding that 85% of companies found video marketing ‘very successful’ or ‘somewhat successful’ as a marketing strategy.

Within events, where the power of face-to-face and ‘realtime’ marketing are key concepts within the marketing lifecycle, this becomes even more poignant.

In the infographic below, we look at the power of video marketing for those specifically in the events industry and how important it is to begin capturing video content at your events.

Smart-Digital-Power-of-Video-Infographic

To find out more about a comprehensive video marketing strategy for your next event or exhibition contact our team at info@smart-digital.co.uk