Adding event video into your marketing mix creates a dynamic presence at live events, bringing your brand to life around the event venue and driving visitors to your stand.
The use of video within marketing is now at an all time high with 91% of businesses using it as a marketing tool in 2023, according to the latest research by Wyzowl . The report documents a sharp increase in the use of video, with brands reporting better results and achieving a greater return on marketing investment for businesses. The research also found that growth was being driven by customer expectations on the use of video, which was viewed as being a key part of customer research into making brand or purchase decisions.
Smart Digital specialises in creating engaging video at live events, from interviews with industry leaders to sponsored event highlights videos. We’ve filmed videos for clients including Sportradar, SAP, Airbus, Embraer and Pratt & Whitney, some of which have reached thousands of views on the first day of publishing on YouTube.
High quality commercial video and airtime packages can grab visitors’ attention around the exhibition hall or venue, ensure your branding and messaging reaches beyond the confines of your stand space.
Industry events and shows attract key decision makers from across the globe. Airtime packages enable you to showcase your latest innovations or thought leadership credentials around the big screen network and via the event’s social channels.
Video content, such as interviews and highlights of your on-stand activities, can help your brand demonstrate your expertise and drive visitors to your stand. It can also help your brand become embedded within the event itself.
Our clients trust Smart Digital to take the hassle out of creating dynamic videos filmed on site at events. After discussing your aims and objectives, we will handle all pre- and post-production aspects of filming and ensuring that the finished and approved video is placed on the event’s big screen network. Taking care of all the production elements leaves you free to concentrate on networking and meeting prospective customers at your stand.
As well as appearing on the event’s big screen network and via screens positioned within your own stand, you can also share videos featuring interviews, news and activities filmed at world’s leading shows with your own channels and social media feeds.
To find out more about how to use video to reach and connect with more people at live events contact mark.bridges@smart-digital.co.uk