More than 51k YouTube views for Dubai Airshow day one wrap

Deals, displays and the aircraft of the future were just some of the highlights caught on camera at the Dubai Airshow 2023.

Smart Digital’s crews captured interviews with global aerospace, defence and space leaders along with video content created around exhibitor areas at the biggest ever edition of the show.

The team filmed nearly 40 content and sponsored interviews over five days, along with walkthrough videos on specific feature areas plus a whistle-stop video tour of the whole event in the ‘show in a go’.

Daily highlights videos, each featuring a different theme or aspect of the event, included news, launches and aircraft orders. The videos were scripted and produced by the Smart Digital team, with feature length content also edited into shorter, shareable clips for the Dubai Airshow’s social media channels.

The Day One highlights of the Dubai Airshow 2023 attracted more than 51,000 views on YouTube alone, with video content also published to LinkedIn, Twitter, Instagram, Tik Tok and Facebook.

With events for 2024 now well into the scheduling stage, we take a look at four trends in video which we’ve seen develop and evolve over the past year. In 2023 Smart Digital worked across more than 45 in-person, virtual events and big screen content networks. The solutions we provided ...

Top trends in event video content for 2024

“Working with Smart Digital over the years has made the process of producing video content much, much easier as their level of expertise is huge. It’s been really helpful having a partner that innately knows what’s going on, rather than learning through bitter experience or trial and error. It’s helped ...

Robin Harrison-Millan, Head of B2B Content, Clarion Gaming

Working with Smart Digital has been an absolute pleasure. They have expertly delivered seamless virtual content experiences and have truly brought our online and in-person events to life with ease. Their combined refocus on both digital and physical delivery has exceeded our expectations and we highly recommend them to anyone ...

Liz Whittingham, Product Operations Director, Informa Markets

“Thanks to you all for helping this, our first ever digital event, to be so successful. Had people popping out of nowhere to say how professional is was and how impressed they’d been. Fantastic stuff!”

Dan Stone, Head of Marketing, ICE North America Digital

We have created FINN very much with the industry in mind. Our aim is to create a ‘one-stop’ digital hub for the aviation community to access insight, analysis and opinion from industry leaders and influencers. Our pedigree as organisers of Farnborough International Airshow and strong links with our parent company ...

Andrew Pearcey, Chief Marketing and Insight Officer Farnborough International Ltd

The quality, volume and fast turnaround of video content delivered a huge increase in traffic to Clarion Gaming’s channels in the period around and after the show, compared with the previous year. We achieved a 53% increase in views and 110% increase in shares.

Dan Stone, Head of Marketing, ICE

We’ve had a fantastic time working with Smart Digital here at Farnborough Airshow for our client Embraer. It’s been a professional, seamless and really fun experience and we can’t wait to work with you guys again soon!

Katy Evans, Marketing Manager, RTH Group

We met Smart Digital and began shooting right away. It was an outstanding experience, the guys are really creative, nice and funny and it’s easy to work with them. The result is amazing, we are very happy and pleased. We had to produce the video in a quick turnaround and ...

João Marcos Massote,Brand Content Manager, Embraer

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