Dubai Airshow ready for take off with new promo video

The Dubai Airshow 2023 returns to the Dubai Airshow Site from November 13-17.

Smart Digital has been capturing all of the news, action and deals from the leading aerospace and defence event for the past decade. Ahead of the global event, we’ve also helped the airshow to raise the profile of key show features through promotional videos.

The 2023 edition of the Dubai Airshow will feature industry trailblazers with more than 300 leading speakers and 13 industry conference tracks across five stages and extended networking opportunities.

This year’s event will also put sustainability at its heart. Held in the same year as the UAE hosts COP28, the Dubai Airshow will look to the future of the aerospace industry, with the innovation showcase featuring electric and hybrid aircraft as well as breakthrough strategies and technologies to help the industry achieve net zero carbon emissions.

The Dubai Airshow is held under the patronage of His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE, the Ruler of Dubai and the UAE Minister of Defence.

With events for 2024 now well into the scheduling stage, we take a look at four trends in video which we’ve seen develop and evolve over the past year. In 2023 Smart Digital worked across more than 45 in-person, virtual events and big screen content networks. The solutions we provided ...

Top trends in event video content for 2024

“Working with Smart Digital over the years has made the process of producing video content much, much easier as their level of expertise is huge. It’s been really helpful having a partner that innately knows what’s going on, rather than learning through bitter experience or trial and error. It’s helped ...

Robin Harrison-Millan, Head of B2B Content, Clarion Gaming

Working with Smart Digital has been an absolute pleasure. They have expertly delivered seamless virtual content experiences and have truly brought our online and in-person events to life with ease. Their combined refocus on both digital and physical delivery has exceeded our expectations and we highly recommend them to anyone ...

Liz Whittingham, Product Operations Director, Informa Markets

“Thanks to you all for helping this, our first ever digital event, to be so successful. Had people popping out of nowhere to say how professional is was and how impressed they’d been. Fantastic stuff!”

Dan Stone, Head of Marketing, ICE North America Digital

We have created FINN very much with the industry in mind. Our aim is to create a ‘one-stop’ digital hub for the aviation community to access insight, analysis and opinion from industry leaders and influencers. Our pedigree as organisers of Farnborough International Airshow and strong links with our parent company ...

Andrew Pearcey, Chief Marketing and Insight Officer Farnborough International Ltd

The quality, volume and fast turnaround of video content delivered a huge increase in traffic to Clarion Gaming’s channels in the period around and after the show, compared with the previous year. We achieved a 53% increase in views and 110% increase in shares.

Dan Stone, Head of Marketing, ICE

We’ve had a fantastic time working with Smart Digital here at Farnborough Airshow for our client Embraer. It’s been a professional, seamless and really fun experience and we can’t wait to work with you guys again soon!

Katy Evans, Marketing Manager, RTH Group

We met Smart Digital and began shooting right away. It was an outstanding experience, the guys are really creative, nice and funny and it’s easy to work with them. The result is amazing, we are very happy and pleased. We had to produce the video in a quick turnaround and ...

João Marcos Massote,Brand Content Manager, Embraer

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