More than 5,200 views for ICE London’s opening highlights

Smart Digital’s video teams were out in force last week, capturing a 360 degree view of the biggest ever ICE London 2023 at London’s ExCeL.

The gaming industry’s global gathering broke all of its attendance and exhibition space records, as well as featuring the widest geographical spread of exhibitors from 68 countries.

The ICE 365 Live studio, hosted by presenter Katie Goldfinch, ensured a packed agenda of panel and speaker discussions were available to view on livestream, attracting thousands of views on the opening day of ICE London.

Viewers were also able to watch all of the livestreamed programming as it happened from a dedicated audience seating area outside of the studio and across the network of 11 ICE TV big screens set up throughout the halls and public areas of ExCeL Live links to the show’s different specialist zones, such as the Esports Arena, enabled viewers experience more of event’s key features in real time. 

Three more teams ensured different aspects of the event content were all captured, including the expo halls and speaker insights from ICE London’s sold-out ICE Vox education programme with questions posed by presenter Johnny Coburn. Each day’s highlights video, presented by Andy Marlor, featured key moments from the speaker programmes to innovations on the stands and visits by sporting personalities. The video from ICE London 2023 day one has already achieved more than 5,200 views in less than one week, becoming one of the most popular videos ever on ICE London’s YouTube channel.

As well as our video teams, our writing team captured the latest from the ICE Vox sessions and key moments from the event as they happened, ensuring they were published quickly to the live blog section of the website. The team also ensured the speaker interview videos could be accessed on the site.

Here’s our round up of Smart Digital’s ICE London 2023 – in numbers…

  • 23 – our team of producers, camera operators, editors, presenters, AV and writers
  • 56 – livestreamed studio segments, including 5 live links from show floor
  • 21 – speaker interviews
  • 38 – exhibitor videos
  • 121 – videos scheduled pre-event
  • 4 – camera and production crews
  • 11 – AV screens in the ICE TV network
  • 51 – live blog updates 
  • 5,000+ views so far for ICE London Day 1 highlights
  • 184 – *chocolate biscuits eaten by crew (*we think)


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