How Best to Use Event Airtime as an Exhibitor
Procuring an airtime package at an event is a great way of showing off your brand in its best light, while staying up to date with the current digital trends and gathering dynamic content which can be used in your marketing strategy post-event.
But once you’ve made the decision to invest in an airtime package how can you ensure that you make the most of the opportunity pre, during and post-event? As the digital network partner for some of the world’s biggest events and exhibitions, we have worked closely with exhibitors and organisers, in helping them to make the most of their airtime packages. Here are some of the top tips we use everyday, to ensure exhibitors have the chance to get the most benefit from event airtime:
Short, sharp stings
In most airtime packages you’ll have a set amount of time you can use to create content for your brand. Break this package down into 30 second stings, rather than a full piece of 3 or 4 minutes. These short, sharp chunks of content will be much more dynamic and appealing than a long feature. This format will also be the optimal length across social media channels such as Facebook, Instagram and Twitter, where shorter content is shown to have more appeal.
Use the airtime opportunity to create content that shows off multiple brand messages. This will allow you to promote various products and services and provide a range of messages that are personalised to your key audiences.
Use the realtime opportunity to create call to actions that could draw people to your stand. A simple message at the end of your sting will encourage attendees to visit your booth and find out more about your company or take part in any competitions or promotions you are running. Use clear directives that are memorable and easily followed and then get ready to facilitate the increased footfall during the show.
An event is an opportunity to show off the best of your company; where your staff are at their smartest, your products at their most pristine, on a stand that shows off your brand in its best light. Take advantage of this to captivate an audience within your airtime package. Use the stand as your backdrop to create live demos, testimonials with your top clients and interviews with executives from your company, ensuring that you make the most of all being in the same place at the same time.
The power of digital
Take advantage of the benefits of digital content and screen networks, where the content you produce in your airtime slot can be changed daily or even hourly and your brand messaging can be updated in realtime. Use this opportunity to announce news, release products and create dynamic digital content that will make the most of digital billboards that may be positioned throughout the event.
If you’re looking for a digital content partner or airtime solution for your next event or exhibition presence get in touch with our team at firstname.lastname@example.org