Smart Digital captured all of of the energy and buzz from Vitafoods Europe in its new host city, Barcelona.
The event brings the global nutraceutical community together each year to network, do business and share insights on all of the issues and challenges around the health and nutrition industry.
Smart Digital has been working with the Vitafoods team to create the event’s video content offering for both in-person and online events. We created pre-records for the online version of Vitafoods and ensured the screens at Vitafoods contributed to the energy on-site via livestreamed content. On-site conference sessions were also being recorded.
Smart Digital worked with Vitafoods to create scripts for the daily highlights videos and the team ensured greater longevity for the event content through on-site interviews and filming for post-event marketing content. As well as longer highlights videos the team also produced TikTok reels helping to bring the vibrancy of the event to Vitafoods’ social feeds.