Video drives social engagement by 110% at ICE London

Smart Digital used dynamic video coverage to capture the buzz of ICE London 2018, the world’s biggest global B2B gaming event. Smart Digital provided a full event TV service for the four-day event plus written content for the official event blog and show daily emails.

The Smart Digital Solution:

Capturing the life of the event with a pre-show content plan

We devised a detailed plan, covering everything from conference keynotes to product launches, charity initiatives and entertainers.

Bringing ICE to life through video

70+ videos were created and published including news events, speaker interviews, conference session discussion, plus a daily highlights video.

Reporting the latest show news

Smart Digital’s team includes experienced journalists and presenters, ensuring events and announcements are reported accurately and posted to the blog quickly.

Making an impact through big screens…

A network of big screen event TVs, outside of ExCeL and within its circulation areas allows visitors to catch up with the latest coverage.

…and across the globe

Videos and written content were promoted to a wider global audience through the ICE event blog, daily email newsletter and social media channels.

365 days per year

We work with the Clarion Gaming team to capture video content across their collection of ICE-branded events, engaging audiences across their digital ecosystem.

The quality, volume and fast turnaround of video content delivered a huge increase in traffic to Clarion Gaming’s channels in the period around and after the show, compared with the previous year. We achieved a 53% increase in views and 110% increase in shares.”

Our figures show a big increase from last year, indicating that we are reaching a wider audience with our video content. The greater watch time suggests that users are watching longer or rewatching videos, signifying that the content is gripping and relevant. Part of this is likely to be due to Smart Digital’s expertise with taking and editing the videos.

Dan Stone, Head of Marketing, ICE


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