Innovations and interviews at MedLab 2025

MebLab 2025 got under underway in Dubai last week with Smart Digital’s team undertaking a full schedule of sponsor interviews and highlights.

The 24th edition of the event spotlighted cutting-edge advancements and sustainable practices in laboratory medicine with more than 800 exhibitors from more than 40 countries.

Medlab Middle East will be evolving into WHX Labs Dubai from 2026, uniting with the World Health Expo (WHX) to foster greater global collaboration and innovation for future editions.

“Working with Smart Digital over the years has made the process of producing video content much, much easier as their level of expertise is huge. It’s been really helpful having a partner that innately knows what’s going on, rather than learning through bitter experience or trial and error. It’s helped ...

Robin Harrison-Millan, Head of B2B Content, Clarion Gaming

Working with Smart Digital has been an absolute pleasure. They have expertly delivered seamless virtual content experiences and have truly brought our online and in-person events to life with ease. Their combined refocus on both digital and physical delivery has exceeded our expectations and we highly recommend them to anyone ...

Liz Whittingham, Product Operations Director, Informa Markets

“Thanks to you all for helping this, our first ever digital event, to be so successful. Had people popping out of nowhere to say how professional is was and how impressed they’d been. Fantastic stuff!”

Dan Stone, Head of Marketing, ICE North America Digital

We have created FINN very much with the industry in mind. Our aim is to create a ‘one-stop’ digital hub for the aviation community to access insight, analysis and opinion from industry leaders and influencers. Our pedigree as organisers of Farnborough International Airshow and strong links with our parent company ...

Andrew Pearcey, Chief Marketing and Insight Officer Farnborough International Ltd

The quality, volume and fast turnaround of video content delivered a huge increase in traffic to Clarion Gaming’s channels in the period around and after the show, compared with the previous year. We achieved a 53% increase in views and 110% increase in shares.

Dan Stone, Head of Marketing, ICE

We’ve had a fantastic time working with Smart Digital here at Farnborough Airshow for our client Embraer. It’s been a professional, seamless and really fun experience and we can’t wait to work with you guys again soon!

Katy Evans, Marketing Manager, RTH Group

We met Smart Digital and began shooting right away. It was an outstanding experience, the guys are really creative, nice and funny and it’s easy to work with them. The result is amazing, we are very happy and pleased. We had to produce the video in a quick turnaround and ...

João Marcos Massote,Brand Content Manager, Embraer

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