Film Crew

How to create powerful event content using video

Using video and event TV to showcase your brand is a trend that’s set to keep on growing. Producing video to inform visitors or delegates at your event venue and beyond is fast becoming more than an option – it’s now an expectation.

Research from Cisco has shown that 82% of internet traffic will be via video by 2022.

It’s easy to see why video is becoming ever more popular. Video helps potential customers see everything that’s happening at your event in real time. From all of the updates on deals, launches and keynote takeaways which can be broadcast on big screens all around your venue to sharing the news with the entire industry around the globe.

Event TV and video is fast becoming a must-have – not only on site, but for making the most of your marketing for the year ahead. More than 75% of marketers say they now use video as part of their content marketing activities. Can you afford not to?

Within B2B marketing, 50% of executives claim that they watch business-related videos on YouTube at least once a week with 59% saying they would rather watch a video than read through text. For more than half of business executives, video marks the first step to finding out more about your company with 65% saying they had visited a marketer’s website after viewing a video.

Within the B2C landscape, 39 per cent of consumers use video as a tool to research products before they buy and 52 per cent of online buyers say that watching videos makes them feel more confident

Research by Hubspot found 54% of people wanted to see more video content from marketers. It’s research also found that video has special powers when it comes to boosting click-through rates and attracting viewers to your site:

  • Adding a video to marketing emails can boost click-through rates by 200-300%
  • Embedding videos in landing pages can increase conversion rates by 80%
  • 90% of customers report that product videos help them make purchasing decisions

Give potential exhibitors, delegates and visitors a 360 taster of what’s on offer at your event by using a variety of video formats:


Let your satisfied customers tell your story, 56% of consumers find video customer testimonials useful

Product demonstrations

Show them how it works – 80% of consumers say a video showing how a product or service works is important

Short clips

Get to the point, 66% of consumers prefer videos which are less than 60 seconds long

Thought leadership videos

Share your insight and knowledge, 35% of marketers find interviews by key company executives the most effective.

Event showreels

Show and tell, 13% of marketers see videos of their events as the most important piece of content marketing.

Video is made for sharing. Your format can be uploaded onto your own event TV channel and quickly shared through social media.

eBizMBA ranks the most popular video websites with social sharing websites ranked within the top 5:


1,500,000,000 Estimated unique monthly visitors


130,000,000 Estimated unique monthly visitors

Yahoo! Screen

125,000,000 Estimated unique monthly visitors


100,000,000 Estimated unique monthly visitors

Smart Digital offers an end-to-end event TV and filming service enabling organisers to communicate with visitors in every corner of tour event – from big screens to social media, complete content channels to email newsletters. Call us now to find out how we can help your brand make the most of its event presence.

Smart Digital’s expertise includes: project management; provision of cutting edge AV networks; filming and production; broadcast on web, social and partner media channels; commercial sales and on-site management. We also provide agencies with sophisticated video capture services on behalf of their clients.


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