From small screen to big screen: creating cool content for ICE Barcelona 2026

Next week we’ll be in the midst of the warmth and energy of ICE Barcelona!

Once again, our team is very excited to be working with Clarion Gaming bringing the best of the show to life through video.

We’ve been busy planning content which will keep more than 55,000 gaming professionals from 160 countries up-to-date with all of the action taking place at the event from 19-21 January, producing videos for sharing on the smallest to the biggest devices – from social clips accessed via mobiles to content that makes an impact on the event’s big screen network.

With everything from studio interviews to celebrity appearances, Instagram lives to energetic off-site networking to capture, we’re looking forward to the second edition of ICE in its new home at the Fira Barcelona Gran Via.

Remember to give us a wave if you spot a Smart Digital polo shirt – here’s where you’ll find us…

iGB@ICE Studio

The iGB@ICE Studio is set to host more than 25 studio-based interviews and panels. The studio hosts some of the highest-profile C-level executives in gaming with the Fira Barcelona Gran Via’s screen network broadcasting highlights throughout the venue. The videos will also be hosted on iGamingBusiness.com.


On the show floor with the daily highlights team 

Our daily highlights team will be focusing on all the of the key developments at ICE Barcelona, taking a look at all of the networking opportunities, thought leadership in the conference sessions plus regular features from Pitch ICE and the excitement of the Esports Arena. And there’s always some surprises along the way…

No kidding, that is our very own Natalie Cleur having fun in the ball pit in highlights from Day 2 in 2025!

Keeping it short and sweet – the social media crew

Our roving crew will be covering the show in short content bites. They’ll be in search of celebrities the show attracts, creating point of view shorts, capturing all of ICE in one go and broadcasting the latest through Instagram lives.

Stand and deliver – the sponsored interview team

Our team will be touring the Halls of the Fira, interviewing more than 20 sponsors and exhibitors at ICE at their stands to hear the latest news and developments from their organisations.

Bringing you the latest on the big screen

From who’s appearing in the studio to the many events that take place during ICE, the big screens have become a stand alone feature of the ICE landscape. Our team will be scheduling and broadcasting content, enabling brands to make a big impression and visitors to catch up with content while they take a break.

Refuelling at the coffee shops

Content capture is thirsty work – so with a busy schedule, we’ll be needing a fair few takeaway brews to get us through!

Journal

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