From ensuring the logistics of ensuring food and medicine do not go to waste in developing countries to building autonomous networks, TM Forum’s Catalyst projects aim to solve some of life’s biggest challenges using AI and other advanced technologies.
Smart Digital were commissioned to manage the trailer video project, ensuring as many Catalyst teams as possible were able to produce a video which would be used as an ‘elevator pitch’ to explain the aims and goals of their programme.
With more than 45 videos produced from speakers located across different continents and time zones, close management of the recording and editing production process was crucial. As well as the spoken Catalyst trailer script, each video was produced with subtitles, branded graphics and text overlays explaining the pitch for each of the projects, plus its benefits. Our editing team researched footage which was used within each of the videos to reflect and illustrate the issues and solutions proposed by each project. Each trailer video also included an explanatory image and QR code where viewers could find out more about each project.
At the outset, we created a calendar system with slots allocated to suit different time zones, enabling speakers to book a slot. Onboarding emails were created which included recording guidelines and technical set up advice for speakers.
The Smart Digital team used an online recording platform to record each of the speaker scripts which explained the challenges they were working to solve, the solution their teams had devised and the benefits which each of the Catalyst projects would create.
Each speaker was given advice on how to approach their reading by our production team. We received plenty of positive feedback from the Catalyst teams, who appreciated the support and comments on how smooth the recording process was made.
First draft edits for each video were produced within a week. Once each final edit was produced, the videos were published to the project showcase page DTW25 – Catalyst Projects and a You Tube playlist