The Smart Digital team has had a flying start to 2025.
We’ve been out and about on events and delivering online video projects – not to mention all of the work behind the scenes ensuring on-site and virtual filming runs smoothly.
Here are some of our event highlights from the year so far…
ICE moves to warmer climes
In January, we started the year with pastures new for ICE. After 26 years in London, the event moved to the Fira Gran Via in Barcelona. Our team ensured that the scale of the new event and all of the new features, including networking in the new city were captured.
As well as filming the daily highlights and exhibitor interviews, we also filmed sessions at the ICE Studio and ensured content was visible on the big screen network.
Small screen content was a big focus for iGB Affiliate
From the big screen, small screen content was one of the features of iGB Affiliate, co-located with ICE and also celebrating its first year in Barcelona. Our team also ensured exhibitor videos and highlights of the show were created.
Packaging pharmaceutical video content
At the same time as ICE, our crew members were also in Paris, ensuring all of the conference sessions were captured to make the most of insights and analysis on offer at Pharmapack.
Arab Health celebrated a milestone year with rebranding
The team filmed sponsor interviews, social clips and the daily highlights during Arab Health’s 50th anniversary year.
After its milestone half century, the final event wrap looked to the future, with the event rebranded as WHX Dubai from 2026 – and a move to the larger capacity Dubai Exhibition Centre.
With another rebrand for MedLab Middle East…
Also in Dubai, our team recorded a full schedule of sponsor video interviews and highlights at MedLab Middle East 2025.
Medlab will also be rebranding as WHX Labs Dubai from 2026, uniting with the World Health Expo (WHX) to foster greater global collaboration and innovation for future editions.
Amplifying exhibitor presence at Mobile World Congress
MWC25 in Barcelona is the place to be for the latest launches and innovations.
Smart Digital’s team captured the action through video and photography from six client stands, with content delivered quickly, enabling it to be shared through clients’ chosen media channels.
Paris in the spring for HBI
HBI was another show on the move this year, moving from London to Paris.
Smart Digital produced 20 interviews in the purpose-built studio area, along with social media teaser videos and highlights of the event and networking opportunities focused on the megatrends driving global healthcare.