Creating conference programmes and bringing together the speakers and panels to engage your audience is a time-consuming, not to mention logistically complex task.
Video can help you make the most of your speakers’ presence through sharing valuable insights with a wider audience and creating content which lasts beyond the time frame of your physical event.
Creating quality content from your conference isn’t just about filming – it’s also about pre-event planning, data management, edit capacity and turnaround time. All of these issues are crucial when it comes to choosing a supplier who will ensure you gain the maximum opportunities from your conference agenda.
At Smart Digital, we’ve worked with organisers across the globe to deliver innovative video solutions which keep event conference content alive 365 days a year and accessible 24/7 for attendees and other viewers.
Here are 6 ways to use video to maximise your conference content…
1) Add value for attendees with on-demand content
On demand session content is a real value-add for attendees with some organisers making the content available post show so they can catch anything they missed.
Accessing session videos enables attendees to catch up with sessions in parallel conference streams or to revisit key points. Smart Digital records and edits conference sessions and can ensure these are ready for publication on your preferred platform in a fast turnaround time, if required.
The same themes from conference tracks or agendas can also be adopted post-event – Smart Digital has created conference content collections for clients including TM Forum which can be collated to meet the needs of specific audiences.
On demand can also be used as an additional revenue stream from those who cannot attend your in-person event and also enables viewers to access content in their own time, whatever their location or time zone.
2) Studio set ups: creating an event within an event
Stream hosted interviews and panel sessions with conference speakers to a wider online audience or create videos for your website and social channels with a branded live studio set up.
Smart Digital has experience of creating live studios with a host presenter and full broadcast schedule. Livestreamed sessions can be broadcast to attract different audiences or to reach viewers who cannot attend in person. Sessions can also be streamed to your on-site screen network.
3) Share speaker insights through interviews
Sharing the quality of your speaker line-up and giving a taste of the insights gained from it can help emphasise the quality of the discussions at your event and promote it to new audiences.
Smart Digital has experience of creating and sharing interview videos recorded at your event via your event website, social channels, e-newsletters or on-site big screen networks.
Rolling out interview videos over a longer post-event period also keeps your event community engaged for longer.
4) Use soundbites for social feeds
Creating short video snippets from conference sessions ensures your social channels are kept up-to-date for the duration of your event, updating your audience on key insights as they happen.
Short snippets can also be used to promote longer, in-depth versions of your video content.
5) Add value to your sponsorship packages
Adding a speaker video to your sponsorship package helps elevate your offer and brand reach.
Smart Digital has produced branded video content from conference sponsors across many different events and verticals. Videos can also be used on different channels and platforms to ensure sponsor brands and insights are shared with a wide audience – from big screen networks and event newsletters to sharing on social channels.
6) Switch up the format
While conference sessions combine both audio and visuals for on-site attendees, some audiences may find a different format works best for engaging with the content after the event.
Conferences have the big advantage of gathering together speakers from different organisations, along with their knowledge and insights all in one venue and at one time,
The Emergency Services Times makes the most of this by repurposing all of the conference sessions from the Emergency Services Show as podcasts. The podcasts are added to the publication’s editorial calendar and are released throughout the year, enabling the audience to listen as they go.