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Farnborough International Airshow

One of the world’s most iconic global aviation events. Farnborough International Airshow (FIA) holds a prominent position within the aerospace calendar and takes place on a biennial basis for one week in July. The first five days of the exhibition are traditionally trade-only days, followed by a weekend where the show is open to the public.

BRIEF

As a longstanding partner to the show, 2014 was the fourth show in a row where Smart Digital provided a comprehensive digital screen network for FIA. This included two 56sqm LED screens and one 40sqm truck-mounted LED screen as well as a 25square metre stage flown screen and eight giant indoor high-quality P3 HD LED screens throughout the restaurants and cafe hospitality areas.


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Project Details

TECHNOLOGY

The digital network aired the live daily flying display, news and visitor information and offered advertisers unrivalled visibility, providing high impact and dynamic marketing to some 100,084 trade visitors, 1,393 exhibiting companies from over 40 countries and 153,000 public visitors.
EFFECT
Smart Digital also worked in partnership with the organisers to place a stage and screen for the public days, moving one of the giant truck mounted screens from the trade day position to the public welcome area, to create a real wow factor and entice all those who attended this vital part of the show.

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