image IDEX, Abu Dhabi, UAE image CABSAT Dubai, UAE

ICE Totally Gaming

London, United Kingdom

ICE, held at London ExCel, is the only expo in the world that covers the entire spectrum of gaming in all its many forms. ICE provides manufacturers and creators with the finest marketplace for their products and services, Offering industry professionals direct access to everything they need to enhance and grow their business by bringing together industry regulators from around the world. Over the last five years it has attracted industry professionals from 122 sovereign states.

BRIEF

For the fifth consecutive year, Smart Digital were appointed as the official digital screen and ICE TV provider for ICE Totally Gaming, working with a full roving camera crew and presenter to create engaging content directly from the show floor


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Project Details

TECHNOLOGY
Parts of the recorded content were beamed live across the Smart Digital network of indoor and outdoor screens and edited into highlight packages and interviews. We also shared content with the official Totally Gaming Blog, ICE website and daily EDMs – directed to attendees and those who could not attend, thus ensuring the excitement of the show reached well beyond the hall’s four walls.
EFFECT
With the show attracting a number of celebrities endorsing and involved with the gaming world, we were privileged to interview Evander Holyfield and Gary Anderson - the current darts world champion as well a very well behaved camel, that they were using to promote a new Camel Racing game!

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