image CABSAT Dubai, UAE image Farnborough International Airshow

Dubai International Boat Show

With 23 years of maritime history, the Dubai International Boat Show (DIBS) is MENA’s number one marine luxury, leisure and lifestyle industry event, offering market exposure to the largest and most influential gathering in the MENA marine industry. Dubai International Boat Show 2015 saw more than 26,000 visitors from over 120 countries experience elite super yachts, leisure crafts, interactive activities and exotic supercars, as well as luxury & equipment supplies and services. The most anticipated event in the Middle Eastern maritime calendar, it had over 850 leading international, regional and local exhibitors from over 50 countries, making it an unparalleled platform for exhibitors to showcase boats and products to the Middle East’s and International marine investors and enthusiasts.

BRIEF

Smart Digital installed 3 giant screens located at the roadside (25sqm), Marina (12sqm) and main food and beverage area (16sqm), where we worked with our industry specialist content partners YachtsXL to deliver a series of daily highlights and feature films from key areas, covering the full five day event, to entertain visitors and attract further attention to the show.


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Project Details

TECHNOLOGY
Two professional crews shot the footage from the show, including some amazing and exclusive drone footage of the Marina. Edited onsite content was then broadcasted across the network of screens and uploaded to the web based DIBS video player and Youtube channel, ensuring content reached the widest audience possible. Post-show, Smart Digital delivered a final round up, with a total of 16 videos completed which DISB will now use to market and promote next year’s event to prospective and existing attendees.
EFFECT
As an additional incentive we were able to create bespoke movies of two key advertising clients during their time at the boat show for them to use as invaluable marketing collateral for their company website, social media and video channel, following the show.

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