At Smart Digital we work with event organisers, agencies, brand partners and exhibitors looking to produce a better level of content marketing for use within their communications strategy. In this infographic we have pulled together a guide to making the most of the potential of great content marketing within events. This covers: The potential of…
In a recent study, representations from both agencies and brands agreed that video has become an ever-more-pressing issue. Brands are keen to have video content to share and agencies are aware of how crucial video production is as a service to offer alongside traditional content creation. Yet despite the shifting landscape that sees video as…
When exhibiting it’s vital for brands to be able to ensure a strong return on the budget, time and effort invested. As well as leads generated and business deals done, exhibitors are looking for ways to extend the activity beyond the show itself. If you’re exhibiting at GITEX 2016 and want to draw in more…
Securing exhibitor rebook has always been a high priority for event organisers and meeting professionals. Often, the best time to do this is at the event itself. When exhibitors are present, you are already thinking about the future event lifecycle and the exhibitor and brand experience is front and centre of mind. With many turning…
Exhibitions, tradeshows and conferences are breaking new ground, providing an ever more vibrant environment for attendees, in which they experience all that the event has to offer in real-time, and across multiple channels. Technology is enabling this 360 degree experience, with sophisticated AV and digital tools delivering every part of the event to continually connected…
At Smart Digital we look to cover all ends of the event marketing spectrum, from video creation, content storyboarding and influencer engagement through to social media and email communications. Unlike some event marketing cycles, this lasts much longer than just the event itself and the best campaigns never stop – working seamlessly all year round…
As the old adage goes, “content is king”. But if content is king, then it’s sharing its crown with video. Video content has been one of the biggest driving forces behind inbound marketing for 2015, with a recent report finding that 85% of companies found video marketing ‘very successful’ or ‘somewhat successful’ as a marketing…
Video marketing is changing. We now consume more than ever – with 5% of people watching videos online every day and 59% of senior executives confirming that if there were a choice between words and video, they’d choose video But how we consume video is changing too. The rise of mobile, social media and 4G…
Events and tradeshows are the perfect canvas to connect brands with a highly focused audience of potential leads – it’s why they go from strength to strength year-on-year. The difficulty? Getting people there in the first place. With traditional print and advertising methods tailing off and many online practices becoming ‘pay to play’, it can…
If you saw part 1 of our feature on capturing evergreen event content, you would have seen the benefits of producing not only great content, but content that can be developed and repurposed all year round. In part 2 we explore, from our experience as event content specialists, what makes a great piece of content…
