As the old adage goes, “content is king”. But if content is king, then it’s sharing its crown with video.
Video content has been one of the biggest driving forces behind inbound marketing for 2015, with a recent report finding that 85% of companies found video marketing ‘very successful’ or ‘somewhat successful’ as a marketing strategy.
Within events, where the power of face-to-face and ‘realtime’ marketing are key concepts within the marketing lifecycle, this becomes even more poignant.
In the infographic below, we look at the power of video marketing for those specifically in the events industry and how important it is to begin capturing video content at your events.
To find out more about a comprehensive video marketing strategy for your next event or exhibition contact our team at firstname.lastname@example.org