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Why Exhibitors Should Be Involved in GITEX Live 2016

GITEX Live 2016

When exhibiting it’s vital for brands to be able to ensure a strong return on the budget, time and effort invested. As well as leads generated and business deals done, exhibitors are looking for ways to extend the activity beyond the show itself.

If you’re exhibiting at GITEX 2016 and want to draw in more visitors, gain more exposure and achieve extended traction post-show, GITEX Live is for you.

GITEX Live is the updated event TV network for GITEX 2016. A digital network of screens throughout the exhibition venue, combined with online broadcast through the GITEX web site and social channels, and backed by a media team and film crew who capture video and live broadcasts throughout the show.

Following the success of previous years, including 2015 which you can see in action here, the GITEX Live screen network has been extended for 2016. Bringing all of the sights and sounds of the show inside the halls for the very first time.

Across a 27-screen strong network, GITEX Live will encompass back-to-back totem screens and huge LED screens that are ceiling-flown for maximum exposure.

Here are some of the ways GITEX Live will specifically benefit exhibitors using it throughout the show:

Fixed exposure in every GITEX hall

Exhibition stands are only exposed to those who pass by. By taking a GITEX Live airtime package, you gain a fast track to every hall throughout the show. Placing you in front of more visitors and enticing them to visit your stand. Through the format of video, you can build authenticity, engage fans and gain more brand awareness from access to the show’s wall-to-wall audience.

High-value PR

The GITEX Live network is the principal broadcast medium at the show, used to release some of biggest news stories of the year. It is a key channel to feature live footage of exciting innovations from the exhibition floor including product launches, business wins and new partnerships. As a GITEX Live partner, you have access to thousands of eyeballs, including leading press teams, who are ready and waiting to receive news from the show. Releasing news on the GITEX Live network often leads to additional press coverage and exposure through media outlets, maximising on the return of your investment.

A global online audience, that lasts well beyond the show

Exhibitors on GITEX Live reach attendees and audiences dynamically, across multiple media, from the largest high-impact on site screens to the smallest mobile devices.

Peak online viewing times in the areas around the event are early morning, and late evening, as attendees plan their day and catch up on anything they missed. GITEX Live ensures you fill these key spots with rich content – before the show day and after it finishes.

Online viewing of the GITEX Live footage continues post-show in the months that follow. During the last year, GITEX Live 2015’s online players have delivered thousands of views from all over the world, lengthening exhibitors’ campaigns and expanding their audiences.

A perfect opportunity to capture video for all marketing channels

According to statistics, adding video to email creates 2-3 times as many click-throughs (Forrester) and adding video to a web page can increase conversion rate by 80% (Eyeview Digital).

GITEX provides an excellent opportunity for exhibitors and sponsors to create and capture engaging video content for all of their digital channels, since they typically have the essential elements together on-site: key staff, customers, their latest products and fresh promotional materials. By utilising the expert crews, presenters, editing suites and facilities producing GITEX Live, exhibitors can obtain excellent quality video content throughout the event.

Some of the video formats we can capture at GITEX 2016 include:

  • Product demonstrations – tradeshows provide the ideal backdrop for natural, informative product videos. The lighting, the bustle, the product stands – every element is set up ready to demonstrate your products from all angles, captured in the best light.
  • Explainer videos – as well as your own stand, tradeshow environments contain a number of dynamic areas that make great explainer video backdrops. Busy halls, studio setups and on-stand environments all make for a great place to explain what you do and why – without looking staged.
  • Leadership interviews – at a leading tradeshow such as GITEX, many of your key personnel and customers will be in one place. This makes capturing leadership content easy. As well as off-camera presenters who can ask key executives a series of pre-defined questions, we also offer a presenter service with professional, specialist interviewers who can create a fluid, interesting overview that will engage the audience.

From initial concept, through to providing expert presentations, editing and distribution, you can use GITEX as the platform through which to capture evergreen film content.

 

To speak to us about becoming part of the GITEX Live network, or to employ your own video package email tim.henderson@smart-digital.co.uk. We’d love to hear from you.

 

 

 

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