image How and Why Agencies Should Offer Video Packages

How to Create an Event Content Marketing Strategy

How to Create an Event Content Marketing Strategy

At Smart Digital we work with event organisers, agencies, brand partners and exhibitors looking to produce a better level of content marketing for use within their communications strategy. In this infographic we have pulled together a guide to making the most of the potential of great content marketing within events. This covers:

  • The potential of great content
  • Statistics that point towards content marketing strategy as a growing trend in event success and ROI that improves year-on-year
  • Quick wins within content marketing strategy, across email, social media, web and more
  • Content KPIs and benchmarking your campaign for success
  • Content streams across all key verticals, including video, audio and written mediums
  • How to measure the content cycle across a pre-, during- and post-event campaign

How to create a content marketing strategy for your event Infographic

To find out more about a comprehensive content marketing strategy for your next event or exhibition contact tim.henderson@smart-digital.co.uk today.

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