At Smart Digital we work with event organisers, agencies, brand partners and exhibitors looking to produce a better level of content marketing for use within their communications strategy. In this infographic we have pulled together a guide to making the most of the potential of great content marketing within events. This covers:
- The potential of great content
- Statistics that point towards content marketing strategy as a growing trend in event success and ROI that improves year-on-year
- Quick wins within content marketing strategy, across email, social media, web and more
- Content KPIs and benchmarking your campaign for success
- Content streams across all key verticals, including video, audio and written mediums
- How to measure the content cycle across a pre-, during- and post-event campaign
To find out more about a comprehensive content marketing strategy for your next event or exhibition contact firstname.lastname@example.org today.