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video-content
The Power of Video Marketing for Events and Tradeshows

As the old adage goes, “content is king”. But if content is king, then it’s sharing its crown with video.

Video content has been one of the biggest driving forces behind inbound marketing for 2015, with a recent report finding that 85% of companies found video marketing ‘very successful’ or ‘somewhat successful’ as a marketing strategy.

Within events, where the power of face-to-face and ‘realtime’ marketing are key concepts within the marketing lifecycle, this becomes even more poignant.

In the infographic below, we look at the power of video marketing for those specifically in the events industry and how important it is to begin capturing video content at your events.

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To find out more about a comprehensive video marketing strategy for your next event or exhibition contact our team at info@smart-digital.co.uk

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What type of video content do you really need from your event?

Video marketing is changing. We now consume more than ever – with 5% of people watching videos online every day and 59% of senior executives confirming that if there were a choice between words and video, they’d choose video

But how we consume video is changing too.

The rise of mobile, social media and 4G Internet access are just three of the trends that have affected how video is consumed and in what format. Mobile viewing has risen at a staggering speed, with ads platform Ooyala finding that mobile video consumption has jumped 100 percent, year on year. Social media platforms such as Facebook and Twitter, now have their own video ecosystems, meaning that they no longer rely on YouTube (or are held hostage to YouTube advertising) to be able to stream videos to their viewers. The number of mobile operators bringing in high-speed 4G networks for customers has also aided marketers – high-definition video streaming while on the go is now a reality and consumers are treated to an ‘always-on’ mentality with the content they want to consume.

With all forms of technology geared towards producing faster, better and more accessible ways of viewing video content, it’s a strategy that marketers need to start developing – and fast.

So if it’s something you’re considering (and you should be – according to video research bank Reel SEO, 85% of companies find success with video marketing), here are some tips on the type of video content you really need to capture from your event to stay ahead of the curve:

Short-form video content

Long-form video content was once the only type of video content. After all, video was once expensive to produce and marketers needed to ensure they gained their money’s worth. Now that video capture during an event is so much more cost-effective using platforms such as our Event TV series, short-form content has become just as important.

The benefit of shorter snippets of content is that they can be shared on short-form social media channels such as Vine or Instagram or even played during the venue as attendees walk by, capturing attention without needing too much of a time commitment from viewers.

Real-time video content

Whereas once, video content meant days of filming and lengthy production, now most video content can be edited, uploaded and pushed out live while on site. This creates a dynamic network of content that can be used throughout your event on physical screens and across channels such as YouTube, a company website and a daily email newsletter – live while the event is happening.

Realtime content is much more relevant when used during the show and this allows you to extend the reach of your event, far beyond the physical visitors who are there, to potential visitors across the world.

Social proof

Some of the most effective forms of video content are those that come from your visitors or key executives at the show. 60-second testimonials, interviews and recordings of live presentations all raise the authority of your event and make others feel as though they’ll miss out on key insights if they’re not there. This is excellent collateral to use in your marketing strategy during the build up to the next event, showing the value of the investment in a ticket. The event environment is therefore the perfect platform to capture all kinds of social proof that will raise the profile of your event and ensure that tickets sell out even faster during the next year ahead.

Post-show films

Collecting video content throughout every day of the event allows you to create post-show films around a variety of different topics, themes and sub-sections of the event. Part of our strategy is to work with our clients to get an outline of the type of shots, content formats and partner requirements needed from an event, to ensure that every angle, setting and session is captured. After the event, when the social media channels and company website are already teeming with exciting, relevant material to watch, we’ll then settle down to create comprehensive showreels and films that show the event off from build up, through to show end.

Producing video from your event is more cost-effective than you may think and will enhance your marketing channels all year round. With so many marketers now turning to the medium in order to have their brand message heard, event marketers really can’t afford to miss out.

If you’d like to talk more about creating a video strategy for your next event, speak to our team at info@smart-digital.co.uk

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7 Ways to Revitalise The Content Marketing Strategy For Your Event

Events and tradeshows are the perfect canvas to connect brands with a highly focused audience of potential leads – it’s why they go from strength to strength year-on-year. The difficulty? Getting people there in the first place.

With traditional print and advertising methods tailing off and many online practices becoming ‘pay to play’, it can be difficult for event marketers to find affordable, effective routes to market. This is one of the reasons why content marketing has become a key practice for many event marketers over the past few years.

So if you’re looking for some inspiration for your content, or just want to take it to the next level, here are seven easy methods to revitalise your content marketing strategy for the months ahead.

Connect across all channels

The benefit of great content is that it can be distributed and repurposed across a variety of channels. A great video will service your YouTube channel, website and email marketing and can even be sent as a direct link to potential customers. An interview with an industry leader can be written up as a blogpost, made into short snippets on Snapchat and turned into a webinar learning experience. Sometimes it is the channels you least expect that can prove most fruitful to your audience. Always experiment with connecting and sharing content across Google, social media, email, guestblogs and more, to ensure you have the best chance of reaching your target audience.

Providing real value 

Demonstrating  ‘industry leadership’ through content is a tried and tested method to increase event registrations. Thought content, particularly when this comes in the form of video interviews and one-on-one discussions, gives a teaser to the event audience of what they could expect – and more – by attending your event. Rather than enticing visitors in with traditional ‘early bird’ and ‘book now’ offers, an interesting and informative video containing an interview with a leading industry figure, gives real, tangible proof that your event will be a valuable learning experience.

Embrace video

We’re often told by marketing managers that they’d love to create more video for their marketing collateral but that it’s too expensive or difficult to produce. This is one of the aims behind our Event TV platform: to capture strategic content during an event in a cost-effective way, so that it can be reused on digital marketing channels throughout the year. Video content allows a visitor to see what an event is really like, more than heavy brochures or PDF floorplans and this type of enhanced content can be reused for years after the event has passed. Our video and production teams capture different forms of content, including vignettes, interviews, key executive opinion pieces and long and short-form content that will give you vibrant material to use across every channel.

Focus on the power of visuals

According to studies, people remember about 20% of what they read and only 10% of what they hear, but they remember 80% of what they see and do. Strong visuals are a powerful way to ensure that your message is not lost. A photo gallery from day one of your event, may have more effect then a lengthy blog which is time-consuming to create. Even better, ensure that every piece of content you write is backed up with image and video content, which will help your message to translate to a wider audience.

All-year round marketing

Events may be seasonal but that doesn’t mean your marketing should be. Extending your marketing campaign across each season will keep the memory of positive experiences alive in your customers’ minds all year long. A good way to do this is to curate a series of interesting content (not necessarily from yourselves) that will be relevant to your target audience such as articles, news and facts. This will give them a reason to return to your page, where you can also feed in teasers about your own event, ‘throwbacks’ to your last one and special offers and incentives to get them involved earlier in the event lifecycle.

Exclusives and incentives

Make your audience a part of the content – interview them on film during the event, ask for their thoughts in the lead up and try to get them involved on social media. The more exclusive content opportunities you can offer your customers, the more content you will have to share as a result.

Offering incentives to the most engaged participants can also be a great way to gain more content around your event. Create themes and hashtags to give the content a direction and offer guestblog spots and pinned tweets for the best versions you receive.

Capturing video and images as well as words, will draw in a much wider audience – allowing those who are more impressed by visuals than just copy alone, to find out what your event is really about. Too many event organisers and marketers find themselves at a loss with how to keep the lines of communication open all year round. But with a little additional content planning to ensure you capture all of the material you need at your event, the potential for how you use it is limitless.

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The Importance of Capturing Evergreen Event Content: Part 2

If you saw part 1 of our feature on capturing evergreen event content, you would have seen the benefits of producing not only great content, but content that can be developed and repurposed all year round. In part 2 we explore, from our experience as event content specialists, what makes a great piece of content evergreen and how to ensure you maximise on the time needed to produce it.

 

What makes a quality piece of content evergreen?

Alignment with company goals

Evergreen content isn’t tethered to specific news or updates, like most event content. For this reason, it needs to have a clear alignment with your company goals and be ‘on brand’ to ensure you don’t alienate the event audience.

 

Quality

The higher the quality of the content, the more you will be able to use it to promote your services and products. A variety of image clips, vignettes and high-quality thought-leadership content will give you the ability to communicate with a variety of audiences pre, during and post-event.

 

Relevance

Consider who your content is going out to and how it will fulfill their needs. Does it inform, or help them with a question? Is it full of useful tips or trends, linked to their industry? Relevant content is the type that transforms a reader into a customer.

 

Creating a strategy for evergreen event content

The trouble with live events is that you only get one shot to capture exactly what you need in terms of images, video, testimonials and case study collateral. If this doesn’t happen, it will leave you short of interesting, relevant materials to use to engage your audience between the end of one event and the start of another. Here are three of our golden rules that we tell our exhibitors and content partners, to ensure we can capture all of the evergreen material needed during an event:

  1. Planning your content strategy

At the start of any project, we look to find out our client’s aims. This forms the basis of an in-depth content strategy which outlines filming schedule, shot types, end goals and responsibilities of each of our filming and editing crew. This becomes an essential document that we revert back to at each stage of the process, to ensure that we capture all of the material needed, within even the tightest of time constraints.

 

  1. Prioritise content

What content is most important to you? We’ll look to find out and then take this early on to ensure we’ve nailed the shots needed. The earlier you can capture the most crucial content – for example if you have a key executive who is only there for the first day of show – the better the chance you will have to produce stellar, event content to use all year round.

 

  1. Bring key personnel on board early

The more involved you can make your team and booth staff, the better they will be able to prepare themselves in line with your vision. Where possible, we advise our partners to provide questions for interview sessions prior to the event and allow practice runs, to ensure that we make the most of your airtime slot.

 

If you need help creating a content strategy or capturing video content for your next event, contact our specialist team today at info@smart-digital.co.uk – we’d love to talk.

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The Importance of Capturing Evergreen Event Content: Part 1

Evergreen. It’s one of those marketing ‘buzzwords’ that seems to be used often, but what does it truly mean and how relevant is it to your event?

 

What makes event content evergreen?

The difference between ‘evergreen’ and ‘non-evergreen’ content is that you can re-use and repurpose the former long after your event ends and it will still remain relevant to your audience. Evergreen content is designed to be timeless, without date stamps or any type of ‘real time’ reference that will anchor it to a specific occasion or place, which won’t be relevant three months down the line.

The benefit of this type of content is that it can be reused and repurposed in many different ways, for a long time after the event; ensuring that you receive the largest return possible on the investment spent on producing it.

 

Why you need an evergreen event strategy 

With most events being yearly, or bi-yearly, it’s important to design a strategy that allows you to engage with your customers at every stage of the lifecycle. Evergreen content will drive traffic to your website and promotional materials all year round – even when the event is over. It will give you great content to share across social media, to use in case studies and will build repetition and trust with your audience. Because evergreen content doesn’t date, the cost of acquiring customers is much lower than it would be for a one off piece and this will allow you to bolster new and existing attendees all year round.

 

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Examples of evergreen content

Evergreen content is characterised by its ability to remain relevant, interesting and of value to both event organiser and event attendee, or to brand and customer. Some examples of evergreen content that we look to help clients produce with our Event TV platform include:

Interviews with key executives – with all of your key company executives onsite and dressed in their best, this is a great time to create an overview of your company, or to discuss industry trends and future plans (example here of one recorded at our recent Pop Up event).

First-hand testimonials from customers – an event or exhibition is an ideal canvas to build a buzz around your stand and seek out customers who are happy to share what makes your company great. Our roving reporters often help capture this in an authentic format.

Event showreels – an event showreel allows you to build a strong association between your company and the event but doesn’t have to be linked to a specific year. This makes it perfect event collateral to showcase your company and products all year round.

How to demonstrations for hands on industries, ‘how to’ type demonstrations are a great way to introduce your skills and products. Capturing this within a live event environment makes for an exciting, realistic backdrop, while producing content that remains evergreen for years to come.

 

To find out more about our event content services, get in touch at info@smart-digital.co.uk or sign up to our mailing list below to be the first to receive part 2 which will detail how to build an evergreen content strategy.





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Why Your Next Event Needs to be a Mobile Event

We live in an increasingly multi-screen world where mobile phones and tablets are replacing desktops and laptops as the go-to source for information, shopping, navigation and more. Within events, there is an extremely similar multi-channel process that attendees use throughout their event journey and it’s one that organisers need to cater to.

The ‘mobile’ event attendee

Think of the mobile phone or tablet in the hands of your user as an extension of your event. Then think how easy and natural it is for your event attendee to use their mobile in place of a desktop or laptop, in order to facilitate the actions throughout the event lifecycle. They will probably have their ticket saved on an email, or under Passbook. They may check the weather or use a map function to find your venue and then employ Twitter and Facebook mobile apps to share details or ‘check in’ once they are there. They’ll take images, record video, possibly uploading this to channels as they go. If you have a mobile event app, this will provide them with a floorplan, or allow them predefined matchmaking with exhibitors, to ensure that the only appointments they attend are relevant ones. Post-event, they may search for tweets through the event hashtag, watch video content through YouTube or use email to send links to colleagues and follow up with people they met at the show.

If your strategy doesn’t include an element of mobile within it, how many touchpoints have you already missed where you had an opportunity to engage your attendee through this channel? The answer is hundreds.

Mobile amplification

A strong mobile strategy allows you to amplify your event far beyond the venue walls. A multi-screen strategy that allows your event content to seamlessly flow across mobile phone, tablet, desktop and screens throughout your event, provides details to your attendees whenever they want or need them.

Second screen viewing

Many events attendees use ‘second screen’ viewing to make the most of their event experience. While they watch a presentation, they’ll also be tweeting about it or using their mobile to research the speaker on stage. To make the most of this, you should ensure your content is second-screen friendly, by providing mobile apps, mobile responsive sites and easy to use information across the digital signage at your event. Screens should show live updates, timetables, live footage, event hashtags and contact details, so that they can connect to your event stream, wherever they are at the show.

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Mobile as a communication channel

Mobile is the primary source of email viewing, with 51% of opens now made on a mobile device. For many events, email is still the primary source of engagement with event attendees, so pre-show emails, followed by daily show emails and post-show follow up emails (all of which, need to be mobile responsive) are an essential tool in your marketing strategy in order to engage attendees throughout the lifecycle.

Mobile event apps as facilitators

Mobile event apps should only be employed when they can make a process at your event, easier, quicker or more beneficial to attendees. When used well, a mobile event app will create a smoother check in and a smaller environmental impact, when tickets, floorplans and more can be accessed electronically. Mobile apps bring together all of your content into one seamless hub, which can be mirrored by your event website or portal, extending the reach of your content and ensuring it gets seen by a wider audience.

Mobile apps also create a much more targeted point of reference for sponsors, where they can get right in front of the event attendees to provide direct and instant messaging with more frequent exposure than desktop alone. Push notifications and developing technologies such as Live Beacon, help sponsors and partners to gain more opportunities to connect with their audience and develop their presence at the show, through the medium of mobile.

Extending reach through mobile

Our Event TV package creates a consistent drive of content throughout every area of an event, including mobile channels. We capture video content, live interviews, on-stand presentations and more and then broadcast this across screens at the show, mobile apps, mobile sites such as YouTube and Facebook and screen networks throughout hotels and hospitality suites. Ensuring that this content strategy is integrated across screen, desktop, mobile and tablet, is crucial to the event organisers we work with, as it extends the reach of the event and ensures that sponsors and event partners are able to promote themselves amongst an engaged event audience.

Ensuring your event is current

86% of event planners will use mobile event apps by 2016. According to other research, 61% of mobile searches culminate in a phone call, leading to direct business opportunities. Are you taking advantage of the progress that mobile can present?

Buying into the power of mobile as an amplification strategy, makes it much more likely for your content to spread out beyond the venue walls and potentially begin trending in the wider world, leading to increased visibility, sales and sponsorship for the following event.  To talk to us about developing your multi-screen or mobile event strategy, get in touch today at info@smart-digital.co.uk – we’d love to help you get started.

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How Best to Use Event Airtime as an Exhibitor

Procuring an airtime package at an event is a great way of showing off your brand in its best light, while staying up to date with the current digital trends and gathering dynamic content which can be used in your marketing strategy post-event.

But once you’ve made the decision to invest in an airtime package how can you ensure that you make the most of the opportunity pre, during and post-event? As the digital network partner for some of the world’s biggest events and exhibitions, we have worked closely with exhibitors and organisers, in helping them to make the most of their airtime packages. Here are some of the top tips we use everyday, to ensure exhibitors have the chance to get the most benefit from event airtime:

Short, sharp stings

In most airtime packages you’ll have a set amount of time you can use to create content for your brand. Break this package down into 30 second stings, rather than a full piece of 3 or 4 minutes. These short, sharp chunks of content will be much more dynamic and appealing than a long feature. This format will also be the optimal length across social media channels such as Facebook, Instagram and Twitter, where shorter content is shown to have more appeal.

Multiple messaging

Use the airtime opportunity to create content that shows off multiple brand messages. This will allow you to promote various products and services and provide a range of messages that are personalised to your key audiences.

Create CTAs

Use the realtime opportunity to create call to actions that could draw people to your stand. A simple message at the end of your sting will encourage attendees to visit your booth and find out more about your company or take part in any competitions or promotions you are running. Use clear directives that are memorable and easily followed and then get ready to facilitate the increased footfall during the show.

Evergreen content

An event is an opportunity to show off the best of your company; where your staff are at their smartest, your products at their most pristine, on a stand that shows off your brand in its best light. Take advantage of this to captivate an audience within your airtime package. Use the stand as your backdrop to create live demos, testimonials with your top clients and interviews with executives from your company, ensuring that you make the most of all being in the same place at the same time.

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The power of digital

Take advantage of the benefits of digital content and screen networks, where the content you produce in your airtime slot can be changed daily or even hourly and your brand messaging can be updated in realtime. Use this opportunity to announce news, release products and create dynamic digital content that will make the most of digital billboards that may be positioned throughout the event.

If you’re looking for a digital content partner or airtime solution for your next event or exhibition presence get in touch with our team at info@smart-digital.co.uk

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The Benefits of a Digital Network at Your Event

With every event, there are multiple places you could choose to invest your event budget.

From the practical (venue, speakers, booths) to the required (catering, registration, sales) through to the ‘novelty’ (sleeping pods, foam fingers, bouncy castle), there are a myriad of options that could enhance your event in some way. The result, is that you have to be able to weigh up the pros and cons of each option, to ensure that you get the most value for the spend with every option.

Here, we look at the benefits of choosing to invest in a digital network.

What is a digital network?

A digital network like our Event TV solution, enables organisers to have their own dynamic content channel broadcast throughout an event or exhibition, through a network of cutting edge screens (indoor and outdoor), mobile devices and event apps. This network can showcase a variety of content, anything from daily highlights from the show, interviews with key exhibitors and speakers, to social media feeds. Its aim is to create engaging content, provide a rich source of information and give event partners the chance to promote themselves in synergy with the show itself.

The benefits:

Wow factor

A digital network brings an event alive and creates a wow factor that just can’t be achieved with static billboards alone. Many of the people at your event will be digital natives; used to touchscreens, viewing their information on a mobile device and connecting with video content. A digital network ensures that your event concourse is enclosed in interesting, relevant and on-brand digital content that the event visitor can connect with; through the medium most convenient to them, whether that be screen, tablet or mobile app.

An immersive experience

A digital screen network brings together every element of the event. It joins up the live event experience, the online website, event apps and the digital signage around the event. This creates an immersive stream of filtered information that allows you to communicate with attendees and really captivate them in the moment of the event. The boundaries of a digital network are endless – content can be broadcast to screens inside the event, outside of the event, in nearby hotels and of course, to mobile devices. This helps you to raise your audience and get more eyeballs on the content for you and your event partners.

Realtime messaging

The thing about events is: they’re live. Which means you have to be constantly reactive to changes, updates and news in order to stay ahead of the flow. This is where a digital screen network really comes into its own as you have the ability to update schedule times, breakout rooms, news and social media in realtime, throughout the entire event. Messaging can be sent to specific areas, allowing you to communicate a message to one conference and something entirely different to another.

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Advertising messaging

A digital screen network gives you the opportunity to offer engaging, advertising sponsorships and deals to your event partners, which will help them to engage with their target audience in a meaningful way. The reach of the content, and therefore the opportunity, is also extended as viewers throughout the event, at home, on the move and in local hotels all gain access to exclusive content which allows them to become a part of the event.

Capturing content

Within our Event TV package, all of the content is captured and designed so that it can be used at a later date. This creates vibrant content during your event but also ensures that when the event ends, you have enough material to continue connecting with your target audience throughout the rest of the year. This content will be both relevant to the event; with exhibitor interviews, timelapse footage and daily highlights but also relevant post-event; with exclusive footage, thought-leader interviews and advertising packages.

For more information on installing a digital network at your event, talk to our team at info@smart-digital.co.uk

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How to use digital signage to enhance your event or exhibition

The days of static billboards and ad posters are fading away, overtaken by moving screens. Using digital screens to showcase content creates a dynamic display for both video and image messaging, with the added benefit of snapshot changes on your screens, everytime you want to show off something new. Its flexibility, high-clarity and 24-7 ‘always on’ capabilities make digital signage one of the key aspects of any live event environment. Here are some of the ways you can use digital signage to enhance your next event or exhibition:

 


 

Livestreaming

You can use digital signage to stream content straight from the event floor, keeping audiences updated with relevant information. This could include anything from interviews and footage of the event as it happens, to event highlights, overhead drone footage and interviews with key influencers and stand personnel. Maximise the number of people watching by using screens in hotels to broadcast footage, in order to gain additional publicity.

 

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Real-time updates

Digital signage allows you to keep attendees up-to-date with parts of the event that they may otherwise miss in a vast event space. In the same vein, your digital signage can stream live social media feeds, bringing Facebook, Twitter, Instagram and YouTube together into one seamless hub of realtime information. Motivate your attendees to tweet with a hashtag that’s unique to your event by streaming their messages onto the screens at viewing points around the venue in order to encourage engagement and let attendees feel personally involved in the communications.

 

High Impact Branding

Digital signage provides high-impact advertising for your brand within a native environment. From small individual screens, through to outdoor LED walls, it’s a medium that puts your brand front and centre of the activity surrounding the event. Visibility is a key aspect for businesses at events, in order to attract eyeballs and make the highest return on their investment into the show – high-impact branding opportunities are some of the most accessible ways to do this.

 

Wayfinding

Digital signage creates clear, digital signposts to help attendees make their way around the event. These could be static maps on a screen, or interactive digital wayfinding, which will draw people in with sophisticated touch-technology that they will love interacting with.

 

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Integrated solutions

Since digital signage at its most basic, consists of screens, the combinations and possibilities of the network they can create are endless. Advertising networks can be combined with interactive social media streams, along with digital wayfinding and interactive touchpoints where information can be selected and emailed to the attendee’s personal email address, live during the event.

 


 

These are just a few of the ways you can creatively utilise digital signage and boost your event in 2015. Get in touch today and find out how we can help you to integrate digital signage into your next event. We’re ready to help you get creative, combining and attracting crowds.

 

 

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Exhibition News Press Release: Incredible Evolution

Darren Poultney, managing director of Smart AV, talks to Annie Byrne about the launch of IPG and growing his company organically without losing quality

In an industry where presentation is everything, companies are constantly looking to the latest cutting-edge technology to meet clients’ demands.

Priding itself on its relationships within all areas of the industry, UK-based audio-visual supplier to the live events industry, Smart AV, is already heading in the right direction. With 20 years’ experience in the events industry, Darren Poultney, owner and managing director of Smart AV, started the company in 2005, working from home, buying technology on credit cards. Ten years on, the fi rm has offi ces throughout the UK and Dubai, employs more than 40 staff, and has a turnover close to £5m. “There were a lot of people making good money offering poor quality equipment and low levels of service,” Poultney explains. “Many AV companies were owned by investment funds or people who actually don’t have an interest in the industry. “It was just a business to them.

I wanted to create better experiences for our clients where they knew they could rely on us to deliver the promises they had made to their clients.” Investment in new technology, including more creative indoor and outdoor-led solutions, helped the company grow further and launch the Incredible Pixel Group (IPG). The new group brings together the company’s four primary business divisions: Smart AV, Smart Digital, Smart Solutions and Poken. “Our evolution into the IPG is what has allowed us to extend our passion and experience into a fully-fl edged, industry-established technology solutions provider,” Poultney tells EN. The four divisions of IPG will continue to operate in their respective specialist areas, based at the fi rm’s new 3,716sqm HQ in Harlow, delivering a suite of smart, interactive, digital products, technology and services to events around the world.

“With user experience now underpinning every element of an event’s success, these divisions bring together specialist teams, new technologies and an integrated approach to servicing our clients, with a focus on helping them to use technology in a way that is memorable, measurable and profi table,” he explains. Poultney says the team has developed an indepth knowledge of client needs when it comes to technology at events (including Mobile World Congress 2015 pictured above). This has lead to further expansion with additions to the core team, including high-end project managers, content specialists, and account management. Looking ahead, he says the fi rm wants to continue to grow organically without losing the quality of service and support that Smart AV has always been based on.

“I think there will be continued acquisitions in the marketplace. “But we feel we have the edge on larger organisations because we can react quickly to market conditions, invest in technology quickly and we have always supported our clients with new kit to make their project happen. “We have been known as an expert AV company and we will continue to focus on that market in addition to offering our broader technology solutions under the IPG banner.

“I am proud of the team behind our success, and delighted to be unveiling this new identity that is a more accurate reflection of our business in 2015.

This article was first published on Exhibition News. View the full article at http://www.exhibitionnews.co.uk/featuredetails/357/incredible-evolution